Online trading is bigger than ever. In fact, you’ll be hard-pressed to find a major store that isn’t online nowadays, and you can bet your bottom dollar that they’re exchanging cash for goods via a virtual payment system.
It’s not hard to get your business online. There are so many companies out there that are willing to help anybody get their product online, but you can also do it yourself almost for free. All you need is a bit of skill with a website builder (which is easy enough to manage once you’ve worked your way around), a creative and pedantic eye, a list of items or services that you want to sell and the determination to get it all done.
Go With What Works
Don’t fix what isn’t broken – if you are already trading on a side like Etsy or eBay, then stick with them. Although they have their seller fees/listing fees to take into consideration, the ease of being able to simply pop something up from something as accessible as your smartphone in three easy steps is worth paying the menial amount for. There is a lot of traffic that accesses these sites on a daily basis, and there are people who have become full-blown millionaires due to their trading success online – it’s definitely not something to be scoffed at. You can make your own shop on these sites and personalise them as much as you want to, within reason – you could make Etsy banners and all other sorts of things to make it your own and bring in as much passing trade as you are able; it’s good to note that these websites get tens of millions of visitors every month, all who are very able to click onto a link like yours. Make yourself stand out.
Your website should be true to your, your brand and what you’re trying to sell. If you’re not a big-shot at what you do, don’t pretend like you are. People are appreciative of the truth when it comes to parting with their money, and they don’t like investing in lies, no matter how small it may seem to you (i.e. “I sourced these stones and polished them myself!” when you’ve been buying them wholesale). Once a customer loses trust, you lose them.
Whatever you do when starting an online shop, keep your word and be consistent with your customer service. There are a lot of places that you can receive negative reviews for your service online, and this is something that you definitely need to avoid. Online shopping means that your customers don’t have to see you face-to-face and interact with you as they would in real life, so they have an added barrier and won’t be scared to slam you down at the tiniest thing that has gone wrong. Have a look around at some sites which have been recommended for their good customer service and focus on any skills that you may have in person which could be transferable with online sales.