Every industry learns to adapt to advanced technologies and implement these technologies into their business plans and strategies. To stay relevant and contemporary marketing must implement artificial intelligence (AI) in their campaigns. Although the idea of artificial intelligence may seem overly futuristic and foreign, the technology has already infiltrated many common technologies. If you’ve used the glasses filter on snapchat or turned on a streaming service to see recommended suggestions, you are already familiar with AI algorithms. 2019 will be a turning year for the role of AI in marketing. Marketing professionals such as, Mark Crumpacker are a great resource for helping your business be ahead of the competition and leverage the power of successful marketing tactics.
Artificial Intelligence: What it Means for the Marketing Landscape
To many, artificial intelligence is a foreign concept. Artificial intelligence technology is a valuable tool for anticipating your customers actions and providing them a better product journey and story. The age old problem with marketing has been finding a way to source and understand the abundance of data that exists in the evolving landscape of the Internet. In the past couple of years, AI algorithms and machine learning have arisen as the analytic answer. These technologies provide marketers with big data, or data that is too complex to be understood by humans and requires computational analysis. With access to detailed and intricate data sets marketers can create stronger campaigns and companies can see higher ROI.
Benefits of Using Artificial Intelligence in Marketing Campaigns
Artificial intelligence has entered the marketing landscape with many advantages for marketing teams. Boiled down, the technology makes all your strategies smarter and more refined. A closer look at the advantages of this revolutionary technology can help marketers understand the power of leveraging this valuable tool.
Streamlined Content Creation
AI allows marketers to take their content creation to the next level. The data sets provided by AI technology dig deeper into demographics allowing marketing teams to see individuals- to understand their customer on an intimate level. With advanced data, marketing teams can target customers in an individualized and refined manner.
More Effective Keywords and Searches
In 2019, AI technology has made search engines smarter and faster than ever before. In return, internet goers have become more savvy and streamlines in their journey to find a product or service- they’re searches are smarter. Marketing teams can leverage AI technology to understand and analyze the search patterns of their customers and streamline efforts in a specific area.
Customer Service and Engagement
AI is beginning to shape customer service and engagement strategies. Many companies utilize some form of a chat function to gain direct access to their customer and interact with them on an individual basis. AI bots are cost effective and smarter options for providing high quality customer service. Companies can take resources they have traditionally used for customer service and distribute them in areas requiring more attention.
AI is quickly transforming the world of marketing. The groundbreaking technology allows marketing teams to understand customers as individuals, streamline strategies, and see higher ROI’s.