Every business owner wants to make sure that their business is at the top eventually. Whether you want a business at the top of the search engine results pages, or just figuratively ‘at the top’, there are a few things you can do to help you with this. Here are some small and easy steps you can take to help your business get to the top:
Write At Least One Blog Post A Week
Content is king, did you know? You should, because it’s been this way for a while now. Content is the only way to get people coming back to your site for fresh and exciting information, to drive new traffic to your site and products, and to establish yourself as an expert in your niche. Writing at least one relevant, helpful and interesting post per week is a must. Generally, those who publish 15 per month generate around 1200 more leads. Of course the main thing is to post quality posts over quantity posts, so if you can only do one or two a week that are great pieces of writing, do that. Just make sure you’re consistent!
Promotional Free Stuff
Promotional free stuff is a great tactic to use. People love free stuff, you can’t deny it. Giving free stuff with your logo emblazoned on it will help to keep you in the forefront of their minds. You can give this stuff at expos, conferences, or simply in your physical store. You just need to make sure that the stuff you give away will get used regularly, like mouse mats with your logo. This is something that can be used day in day out, and your logo is going to be there for all to see.
Set Up A Facebook Page
All social media channels can help you to take your business to the top, but it’s no secret that the main platform is Facebook. Setting up a Facebook page and using it to create relationships with your audience is one of the best things you can do. Creating relationships should be your focus, not promoting your products. It’s called social media for a reason! Make sure you’re posting regularly, at the right times, and including attractive images so that your posts get more attention. There are so many clever things you can do to use Facebook properly!
Focus On Customer Retention
Instead of focusing on getting new customers, focus on customer retention. New customers are great, but it’s been proven to be much easier to retain past customers than to gain new ones. Make sure you retain them by building great relationships, offering bonuses and rewards, and giving them exclusive offers. Make your interactions with them personalized too!
Give Thanks To Your Staff Every Day
Your staff are also important, so make sure you give thanks to them every day. Staff who receive recognition from their boss are far more likely to work harder, feel more satisfied at work, and help to give you a better business image.
Ready to take your business to the top?