The Role of Artificial Intelligence in Marketing

Every industry learns to adapt to advanced technologies and implement these technologies into their business plans and strategies. To stay relevant and contemporary marketing must implement artificial intelligence (AI) in their campaigns. Although the idea of artificial intelligence may seem overly futuristic and foreign, the technology has already infiltrated many common technologies. If you’ve used the glasses filter on snapchat or turned on a streaming service to see recommended suggestions, you are already familiar with AI algorithms. 2019 will be a turning year for the role of AI in marketing. Marketing professionals such as, Mark Crumpacker are a great resource for helping your business be ahead of the competition and leverage the power of successful marketing tactics.

Artificial Intelligence: What it Means for the Marketing Landscape

To many, artificial intelligence is a foreign concept. Artificial intelligence technology is a valuable tool for anticipating your customers actions and providing them a better product journey and story. The age old problem with marketing has been finding a way to source and understand the abundance of data that exists in the evolving landscape of the Internet. In the past couple of years, AI algorithms and machine learning have arisen as the analytic answer.  These technologies provide marketers with big data, or data that is too complex to be understood by humans and requires computational analysis. With access to detailed and intricate data sets marketers can create stronger campaigns and companies can see higher ROI.

Benefits of Using Artificial Intelligence in Marketing Campaigns

Artificial intelligence has entered the marketing landscape with many advantages for marketing teams. Boiled down, the technology makes all your strategies smarter and more refined. A closer look at the advantages of this revolutionary technology can help marketers understand the power of leveraging this valuable tool.

Streamlined Content Creation

AI allows marketers to take their content creation to the next level. The data sets provided by AI technology dig deeper into demographics allowing marketing teams to see individuals- to understand their customer on an intimate level. With advanced data, marketing teams can target customers in an individualized and refined manner.

More Effective Keywords and Searches

In 2019, AI technology has made search engines smarter and faster than ever before. In return, internet goers have become more savvy and streamlines in their journey to find a product or service- they’re searches are smarter. Marketing teams can leverage AI technology to understand and analyze the search patterns of their customers and streamline efforts in a specific area.

Customer Service and Engagement

AI is beginning to shape customer service and engagement strategies. Many companies utilize some form of a chat function to gain direct access to their customer and interact with them on an individual basis. AI bots are cost effective and smarter options for providing high quality customer service. Companies can take resources they have traditionally used for customer service and distribute them in areas requiring more attention.

AI is quickly transforming the world of marketing. The groundbreaking technology allows marketing teams to understand customers as individuals, streamline strategies, and see higher ROI’s.


Time For A Change? Your Step-By-Step On How To Start A New Career Successfully

When you’re younger, you often believe that you’ll start a job and stick with it for life. But, for one reason or another, that isn’t always the case. There are so many reasons as to why one career isn’t suitable for you anymore. Whether you never really wanted to work in that particular field in the first place, or your priorities have changed, you may find that you’re desperately in need of making a move. And when you get to this point, want are you meant to do? It can be scary to realize that you need to make a change. You can also feel as if it’s going to be impossible to execute, but it doesn’t have to be.

So, what you’re going to want to do once you’ve started to think about making a change, is step back and follow a foolproof plan than can make the process easier for you should you choose to take action. Because everyone deserves to be happy in their career. You’re a long time working, so it’s not a good idea to be miserable at work. Let’s take a look at whether or not you’re ready to make a change, and the steps you should follow when you’re ready to embark on a brand new career path.

Assess Your Situation

Consider Why You Want To Make A Change

The first thing that’s going to help you to decide on whether or not you want to make the change in the first place is to consider the reasons why. Every job has its frustrations, but some of them can be more severe than others. If you’ve got an issue at work such as unfair treatment, you may even need someone like Lawsuit Legal to step in as well as a career change. However, you should also consider things like enjoyment, pay, relocation, or pursuing a passion as legitimate reasons to make a career change.

Look At Your Current Position Objectively

Next, you need to look at your current role. Serious reasons aside, you want to work out the things you do and do not like about your career. These points can often help you to find the right path that you should be following instead, so be very honest with yourself.

Consider Your Skills

Then you should consider your skill set. You need to identify your strengths and weaknesses, as these will help you to decide what new career path is more suitable for you. Combined with your job likes and dislikes, your skills can help you uncover a perfect career.

Do Your Research

Get Online

With your mind racing about your likes and skills, you’re then going to want to look into the different career paths available to you. To do this, you need to get online and research your career options. This process can be as in depth or as simple as you want it to be. Just make sure that you consider lots of different angles if you want to be sure to make the right choice.

Speak To People

But doing secondary research isn’t always enough. Sometimes, if you’re really going to be able to figure out whether a career choice is right for you, you’re going to want to conduct an informal interview with someone in that field. That way, you can ask them about their career and work out whether it is a job that you can see yourself doing.

Create A Shortlist

Then, as your research is coming together, you should have a bunch of different options in front of you. Sometimes, you have too many. So, you’re going to want to narrow down your career choices and make a shortlist. You may even want to try and get some experience or observe some roles to help to make that final choice.

Write A Plan

Start With Some Objectives

When you have made your choice, you’re then going to want to start working towards that career. First, you should aim to write out some objectives for yourself. It’s important for you to know what you want to achieve out of that career choice, and writing down some goals and clear objectives can help you to visualize what you want.

Create An Action Plan

But visualizing what you want is only the first step. You’re then going to want to come up with an action plan for yourself. Writing a career action plan can often be a lot easier than you’d first think. It gives you clear step by step points on what you need to do next to get into your chosen new career and also gives you something to work towards.

Know Where You Need To Start

Then, as the final part of your action plan, you’re going to need to work out your first steps. This can often be the hardest part. Coming up with an idea and putting it into motion requires confidence and courage in conviction. So you’re going to need to work out whether you should prepare while in your current job, or take the leap right into your new career.

Train & Prepare

Identify What You Do Have

Most career changes will require you to retrain or at least prepare yourself for doing something completely different. However, you may also find that you have transferable skills that will help you to succeed in the new role and industry. So, you’re going to want to look at the required skills and see what strengths you do already have.

Get The Education You Need

Next, you’re going to need to fill in the gaps. This could mean that you have to go back to school and get a degree or your master’s, study online, or take some industrial training within your new sector. Either way, you need to know the required education standards for the career you want to go into, so you can get all of the training you need to have.

Get Some Experience

Alongside the educational aspects and the skills you already have, you may find that you need to get some experience. Even if you did a taster session to find out whether you’d like the career choice or not, you may find that you need to get experience in a new field before you can get started. So look into your options and dedicate some evenings or weekends to volunteering, interning or working on your own thing.

Get Started & Settled

Nail The Interviews

When you’re ready to apply, you’re going to want to ensure that you can nail any interview that you have. It’s especially important when you’re changing careers as you can often find that you need to prove yourself more. So, ensure that you can demonstrate that you’re what the recruiters are looking for and that you’d be a good match for the company too.

Get Yourself Ready

When you’ve managed to crush it at an interview, and you’re offered a new job of your dreams, you’re going to want to prepare yourself for your first day at work. Make sure you’re early and that you can get to know the place quickly. But relax, introduce yourself to your new colleagues and remember to be yourself.

And Enjoy!

Above all else, you’re going to want to make sure that you enjoy your new career and the path that you’ve found yourself on. When you follow each step, you should find that your new path feels right and it’s where you should be. So enjoy every step of the way from now on!


Buying Investment Properties with Tenants in Mind


When you buy an investment property for rental purposes, do you normally follow your gut, heart or head? Benjamin Kingsley, current chair of Property Investment Professionals of Australia said that you should use all of it as long as the prospective renter’s best interests are in mind.

This is because many investors are seduced by inferior property since they are thinking about purchasing a bargain instead of buying a solid investment property like the houses for sale Brisbane that a tenant actually wants to rent. Think about your target market and buy properties with features that renters demand.

Location. Location. Location. Always choose to buy a property close to the amenities that your target demographic needs, such as public transportation, shopping centers, and other recreational areas. Places that have a natural feel to it while still being near the CBD are a huge hit to renters.

Schools are also a major selling point. It’s common for families to rent a property in a school zone to get their child into good schools. If you want a family with school-aged children to occupy your rental investment, buy it near a school with a good NAPLAN score.

Roomy indoor and outdoor space. Properties with an outdoor area offering an al fresco living or an additional area for kids to run around and play are preferred by families as well. However, ensure that any gardens falling within the tenant’s responsibility are low maintenance. You wouldn’t want them complaining about withering plants or seeing beautiful fauna go to waste.

Lifestyle destinations. Most young professionals renting apartments or units generally want to live in properties that have quick access to bars, cafes, or the beach. They may not be able to afford to live in a house in their desired area, but they can definitely afford to rent there and have access to various lifestyle destinations.

Parking spaces. It’s very frustrating to drive to get your shopping, only to be forced to park blocks away from your house and still have to lug the shopping home. A property with a designated parking space, in this sense will generate bigger rental demand. Most houses for sale Brisbane have ample of space that can be used as a parking lot. Check it out.

Necessary internal extras. Nobody wants to leave their living space just to wash their pile of dirty clothes. Going to the communal laundry with basket in-hand is such a drag even for you, so consider adding a washing machine inside the property. Your tenants will appreciate the thoughtfulness of having an extra feature in their living arrangement. Why not throw in a dishwasher too? These extras will increase the rental desirability of your property tenfold.

Renter frequently asked questions.

  • Are bedrooms big enough to fit a queen or double bed?
  • Is there a toilet separate to the bathroom? Are there enough?
  • Is there a storage space?
  • Does it have multiple living zones?
  • Am I allowed to decorate the space without penalty?
  • What about policies like guests and listing on sites like Airbnb?
  • Are pets allowed? If yes, is there a fee?
  • Are there quiet hours or fees for communal spaces?
  • What happens when there’s a maintenance problem in the apartment?

There’s more, but the list above sums up most of the concerns a tenant may have about renting the property.

Now that you’re about to start buying properties with tenants in mind, you’ll have a better chance attracting quality ones and making them stay longer. Best of luck!