10 Things Every Entrepreneur Should Be Doing In Their Business

When it comes to running your own business being a business owner and an entrepreneur are two completely different things. Whilst people often lump them together, entrepreneurs often have a lot more drive and determination than business owners do. They’ll find themselves constantly pushing to be the next best thing, taking the time to learn and develop alongside their business.

Although both are incredibly talented, entrepreneurs are likely to be the ones running amazing six-figure businesses. With that in mind, here are 10 things every single entrepreneur should be doing within their business in order to be successful:

Use Social Media To Promote Your Brand

Social media is an incredible tool and if you want to promote your business to your target market in a user-friendly way – it’s definitely one of the best options. Almost EVERYONE uses social media in today’s day and age, so finding a way to market your brand on some of the most popular platforms will be extremely beneficial. Whether you create content people want to share, use Pay Per Click Advertising to find new customers or you curate an Instagram feed people love to follow – social media could be the difference between a five-figure business and a six-figure business.

Start A Company Blog

Similar to the point above, starting a company blog is a great way to reach your target audience in an incredibly user-friendly way. Blogging and social media are a standard part of everyone’s day-to-day life, so creating engaging content that your potential customers will want to read should be a breeze. A common way in which brands reach their customers through content creation is to focus on their pain points, creating content that helps them solve their issues. Once they’re on your site, the likelihood of them sticking around to see what else your business gets up to is much higher than it would have been if they’d hadn’t received some useful advice.

Send Out A Weekly Newsletter

Keeping your customers up to date with the latest news and offers your business are holding if often difficult when you don’t have a way to reach all of them at once. Whilst social media is great for broadcasting information, building an email list is probably the most effective way of reaching a group of people at the same time. Whether it’s potential customers or existing customers if one email results in even one sale it will have been worth it.

Consider Creating Video Content

Video content is currently one of the most popular forms of content on the internet. Whether it’s a static video, live streaming or using Instagram stories to share a behind the scenes look at your business – creating video is becoming increasingly popular.

You don’t have to be a whizz with a camera or incredible when it comes to editing, as a lot of video content is live or designed to be fun and lighthearted. Whilst great videography does go a long way, try not to let it stop you creating incredible content.

Set Yourself Yearly, 5 Yearly and 10 Yearly Goals

Goals are one of the most effective ways to grow your business as it gives you a clear idea of something to work towards. Without goals, it will be hard to know what you need to do in order to reach certain points in your business, which brings me nicely onto my next point…

Work Out What You Need To Do Each Month To Achieve Your Goals

It’s all well and good having goals to work towards, but you need to know how you’re going to achieve them. Writing down the small steps you need to take to achieve each goal, as well as how you’re going to measure your success will help you have a clear idea of when you’re going to be able to cross them off your list. Breaking it down into small goals and deadlines will also help you stay focused, as over people brush their goals off as a pipe dream.

Hire A VA

Hiring a VA may be one of the best things you do for your business as it will help free up time for you to focus on more important aspects of the business. If you find you’re doing lots of admin and it’s taking up a lot of your time due to inexperience or distractions, hiring a VA to take over this for you will mean you’re only focusing on the things that make you money. For tips on hiring your first ever VA, you can visit this site here.

Outsource The Tasks That You Find Yourself Repeating

If you can’t afford to employ a VA full-time, you may find that outsourcing tasks that you have to regularly repeat could be a better option. Whether this is scheduling your social media, running your Facebook groups or writing your monthly newsletter – outsourcing it could save you a lot of time in the long run.

Continue To Learn Each And Every Day

Taking the time to continue learning each and every day is one of the most effective ways of growing your business, especially in today’s’ digital age. On a daily basis, algorithms are changing, new rules are coming into play and marketing strategies are becoming old and irrelevant. A great way to continue learning whilst you run your business is to take courses that are run by successful entrepreneurs as they will be able to stop you making the same mistakes they did.

Whether it’s taking a course in social media management, the best custom software development companies or how to create engaging video content – you’ll be surprised how much these courses can help.

Remember To Have Fun And Love What You Do

At the end of the day, enjoying what you do is one of the most important things you can do as an entrepreneur.

Do you run your own business as an entrepreneur? What do you do to ensure everything is a success? Let us know in the comments below.

New Year, New Finances: How to Improve Your Personal Financial Health in 2019

While most resolutioners are focusing on weight loss and fitness, you have another type of health in mind for the New Year: financial health. Unfortunately, too often resolutioners make vague goals like “save more” or “increase income.” If you truly want to make a difference in your finances in 2019, these are the goals you need to set — and the steps you need to take to get you there.

Pay off Credit Card Debt

On average, U.S. households at the start of 2019 have about $5,700 in credit card debt — with no-income houses boasting average debt upwards of $10,000 and high-earning households hovering around $8,000 in debt. While that isn’t even close to the average student loan debt, it is a sizeable amount of money that would be better spent elsewhere. That’s why your first and foremost financial resolution for 2019 should be to pay off your credit cards, so you can focus on other sources of debt in future years and generally reduce your expenses overall.

There are two primary strategies for paying down debt:

  • The snowball method. You pay the accounts with the smallest balances first, so you experience small victories and continue paying down your debt.
  • The avalanche method. You pay the accounts with the highest interest rates first, which reduces the growth of your debt and makes it easier to pay down as you go.

You should choose the strategy that best applies to your situation and make a plan for making payments until you are credit card debt–free.

Add 20 Points to Your Credit Score

It’s always possible to increase your credit score — even if you are already in a coveted super-800 position. A better credit score will win you better interest rates and limits on credit cards, mortgages, auto loans and other loans as well as a free pass when it comes to contracts with security deposits and job approvals. Unfortunately, there are no fast fixes for credit scores; the nature of the number is measuring your long-term financial behavior. Thus, you need to be patient.

Here are a few tricks for increasing your score a moderate amount over the coming year:

  • Reduce your debt.
  • Pay bills on time and in full.
  • Don’t open many new credit accounts.
  • Reduce your reliance on credit.
  • Diversify your credit.

Monitor Your Credit Report

You should have a personal checking accountinto which you can deposit your wages and from which you can pay major bills. However, it is smart to avoid using a debit card linked to your checking account online or when you travel because if a thief steals the card info and takes money from that account, you probably won’t get it back.

Credit cards are more secure for a few reasons. First, they have limits, so criminals can’t make unlimited purchases. Secondly, you can dispute transactions more easily on your credit account. Finally, you can check your credit reports for signs of fraud, including names, social security numbers and accounts that don’t belong to you. You can file a correction with one of the three credit bureaus and maintain the health of your credit score — but only if you are in the habit of monitoring your credit report.

Build a Budget (and Stick to It)

The fastest way to increase your income is to reduce your needless spending, and the best way to reduce your spending is to adhere tightly to a well-defined budget. Your first step in building a budget is understanding your current spending habits. For at least two weeks — and as long as a month — keep a diary of everything you spend money on, and try to avoid modifying your behavior or lying in your notes. You will use this information to form the foundation of your budget.

Next, highlight your essential expenditures, like rent, debt payments, utilities and insurance. Then, allow yourself some “fun” money — but you shouldn’t give yourself the rest of your income to play with. Instead, you should set aside some of that money for emergency, retirement or other savings efforts. To force yourself to stick to your budget, you might take out your spending money in cash and keep it in carefully marked envelopes. Resist the urge to dip into your savings accounts or sneak some cash from other envelopes; your goal is financial health, and that means financial honesty, too.

Identify Your Long-term Financial Goals

Finally, your last resolution for 2019 shouldn’t take much time, but it will take some effort. Long-term financial goals will guide how you spend and save during the course of this year and years to come. Thus, as soon as possible, you should carve out about an hour to sit and reflect on what you want from your finances.

Everyone’s goals will be different, but here are some good examples to inspire you:

  • Buy a housein a certain price range and pay it off in 10 years.
  • Accrue a college fund for any children existing or anticipated.
  • Build a retirement account that will ensure financial security in old age.

This year has just begun, which means you still have 12 months to improve your finances. Even better, you can make financial resolutions alongside your physical fitness goals. Make 2019 the year of overall health, and you’ll be happy for years to come.

 

How to Help Your Employees Get the Most Benefit from Payroll Cards

Although most employees still receive their pay via check or direct deposit, a growing number of employers are offering an additional option: A payroll card. Payroll cards work like debit cards, giving employees immediate access to their pay without needing a bank account.

Payroll cards offer some significant advantages to both employers and their workers. In general, payroll cards cost less than other forms of payment, saving companies money. Employees enjoy the quick access to their earnings and the freedom to make purchases, transfer money and withdraw cash as needed without having to maintain a checking account or go through a credit check to get a bank card. With a service like Bank of America CashPay, your employees enjoy a great deal of flexibility in how they manage their money.

However, before you implement a payroll card program, there are some things you need to do to ensure that your employees get the most from the service and that you stay within the boundaries of the law. Even with all of the benefits of a payroll card, there are some guidelines to follow, or else you could face some stiff penalties. With that in mind, here’s how you can help your employees get the most from your payroll card program.

Offer Options

In many states, payroll cards can only be offered as an option to employees and not the only way to be paid. Even if your state doesn’t have such a rule, it’s good practice to continue offering other methods of payment, i.e., traditional paychecks or direct deposit. Some of your employees are likely to have existing relationships with a bank and may resent having to use a different card to transfer their pay to the bank.

It’s also important that you choose a payroll card that has plenty of local ATM locations where employees can access their money, ideally without fees. It doesn’t make sense to select a provider that only has one or two ATMs in the area, forcing employees to go out of their way to get cash or else have to pay big fees.

Be Aware of Fees

Some payroll cards come with fees, which may be nominal but can quickly add up. Employees shouldn’t have to pay to access their money, but in some cases, card issuers charge fees for making more than one ATM withdrawal, making purchases online or getting cash back from a purchase. Other cards may charge fees for getting a paper statement, checking balances, declined purchases and withdrawing from out-of-network ATMs.

The problem with fees is that in some cases, they substantially reduce the amount of pay that an employee receives, effectively reducing their hourly wages. Employees have successfully filed claims against employers for this reduction, so the Fair Labor Standards Act requires that employers ensure that employees have free access to their full pay at least once every pay period. In addition, some states have laws relating to fees, including a requirement that employees have a certain number of fee-free transactions per month, so before you choose a payroll card provider, evaluate the fees charged and when.  Also, be certain that you disclose all fees to your employees when they sign up for the card. Most cards do charge some type of fees, but the more you can limit the costs to your employees, the more enthusiastic they will be about the program— and the less likely it is that you will land in hot water.

Provide Education

When you offer payroll cards to your employees, it’s a good practice to provide education for them on how to best use the cards and keep them safe. Because payroll cards are debit cards, like any other bank-issued cards, they are at risk of being stolen, so employees should know how to secure their card and use it safely. Offer information and training sessions on best practices in card security and inform your employees about how they can prevent their pay from being stolen. Some topics you might cover include creating PINs, shopping online safely and how to get cash safely.

Payroll cards are appealing to both employers and employees for many reasons, but they need to be handled appropriately, or they could prove costly to everyone. By giving your employees to tools they need to use them to their full benefit, everyone will be more satisfied.