How To Make Your Business Pleasurable For Your Customers

Running a business is hard. There are so many different factors to think about that sometimes the most simple of things like customer satisfaction becomes forgotten about. Without your customers, it would be pretty much impossible to run a successful business. That’s why it’s important to make sure that the experience that your customers have when dealing with you or any members of staff, is bar none. However, it can be hard  to establish a good working relationship if you’re not clued up on the best ways to do so. Here’s how you can make your business pleasurable for your customers to deal with and so that more importantly, they return.

Make each interaction personal

There’s something lovely about going somewhere to buy something and feeling like the person that you dealt with really cared about you. Not all customers will be interested in this kind of service, but doing your part will ensure that people who appreciate this kind of thing walk away from the experience feeling uplifted by your service. Greet each customer with a smile and ask them about their day, and if you come across a customer that you’ve seen before, be sure to welcome them back. This will greatly improve their experience and make them likely to come back.

Welcome diversity

One of the biggest reasons for customers being put off a business is the lack of diversity and techniques to handle people who are different from you in some way. A language barrier between the customer and a member of staff can make communication and effective customer service very difficult. Translation services from the translation people are now widely available where you can make it easier to communicate with customers via website translation and even interpretation. Making the extra effort for your customer will go a long way and encourage them to only only return, but to recommend you to a friend.

Go the extra mile whenever possible

Another way to make your business experience more pleasurable is by making sure that even when complaints come in (and they will) that you go the extra mile to make sure that your customer leaves feeling like you have done your best to resolve their issue. A big mistake that companies make is by not trying hard enough to resolve complaints; therefore leaving disgruntled customers and risking losing out on money.

Set goals for staff members

Finally, not only should you be making an effort for your customers, but your staff members should be too. Set them goals to get good customer feedback, or collect email addresses for marketing purposes. Giving staff something to work towards will increase the chances of them upholding your expectations with customer service.

 
An important factor to remember is to treat everyone the way that you’d expect to be treated if you were to walk through the doors of your business. Don’t forget that your customers are one of the sole reasons that your business has success, so treat them right!

These Are The Ways Your Website It Letting You Down

It’s pretty much a given that if you want to be successful in today’s economic climate, your SME will need a good website. However, it seems like not all SME have got the memo, and in fact, there are some particular issues that commonly need improving in this sector. Read on to find out what they are.

Poor content

Content continues to be king regarding your website, and mediocre content is not going to do you any favors with your readership. Poor content isn’t only badly written posts or using only free site photos either, its content that is not significantly tailored to your SMEs target audience.

In fact, the matching of the material you are displaying to the people you are most interested in attracting as customers is a vital element of any successful marketing plan. What this means is that written, and video post needs to both pose and answer a question that is meaningful to your demographic, preferable in an accessible and entertaining way. Something you can read more on how to do in the post at https://neilpatel.com/blog/content-creation-how-to-create-better-content-for-your-customers/.

Weak landing page

Your website could also be letting you down because your landing page isn’t strong enough to keep visitors’ focus. When this happens, it can cause a high bounce rate; this is when visitors get as far as you landing page but then do not carry onto any other crucial parts of your site.

Happily, there are some things that you can do to fix your landing page and improve its effectiveness. One of these is to use a landing page builder like the one at https://unbounce.com/integrations/wordpress/ to help you create a something effective without having to have detailed coding and web design knowledge. The benefit of using builders like this make strengthening landing pages possible for SMEs whether they have access to technical expertise in site design or not. Something that can help level the playing field and ensure your site is no longer letting you down.

No social media integration

Next, your website may be letting you down because you do not include enough social media integration. This is such an important aspect of successful websites because it gives your visitors an easy way to engage and interact with your brand.

This engagement is one of the steps that the later sales and marketing stages are built upon. Therefore providing an integrated solution that will enable this to happen on your website can make a lot of sense. Read more on how to do this at https://blog.hootsuite.com/social-media-integration-for-your-website/.

Bad security

Lastly, one way that many SMEs websites are letting them down is through shaky security. After all, it doesn’t matter how integrated, and engaging your site is for your customers if they are in danger of losing their personal information by visiting.

To this end, boosting your security protocols as suggested in the post at https://www.addthis.com/blog/2018/03/01/strategies-to-improve-the-security-of-your-small-business-website-part-1-of-3/#.WrrTMJPwYkg, and even your CMS practices can have a positive effect on your website security. Yes, it may be an aspect that your customers may not respond to actively, but you can be sure they will vote with their ‘feet’ if your site’s security is ever compromised in a significant manner. Something that makes is an issue that is well worth devoting time and resources to resolving.

The Reality Of Today’s Housing Market – Is It The Right Time For You?

Is now the right time to enter the housing market? If the press were to be believed, then you’d stay well away. But are things really all doom and gloom? People are continuing to buy and sell property, which means that some people are still having some luck in the housing market.

If you’ve been thinking about buying or selling a property, then you need to understand a bit more about the current housing market and what it could mean for you. You might find that now is actually the perfect opportunity for you to push forward, or decide to hang back a year or two.

Learn more about the reality of today’s housing market to help you decide if it’s the right move forward for you.

A return to normal for real estate?

The housing market has been somewhat unpredictable in recent years. The economic troubles of recent years have seen fluctuations in house prices but decreases in the number of people able to buy their properties. However, figures reported this year so far show that house prices have not only returned to pre-recession levels but have surpassed them. This is good news for sellers who have been sitting on their properties for years and have been unable to sell because of fears of selling at a loss.

Some states are predicted to have strong housing markets this year, so it’s worth exploring the option to buy or sell if you live in these states.

What about below the surface?

While the increase in house prices is welcome news for some, things might not be as rosy below the surface. Some economists report that while house prices are increasing, there are many buyers who are unable to afford to buy property or that there is a shortage of available properties. The biggest demand for houses comes from the low-end of the market, and with available properties scarce at these prices – people are being priced out of owning their own homes.

This can be frustrating for people wishing to get on the property ladder, who might have to wait longer to join the real estate game.

Real estate goes digital

While developments in the market continue offline, there are some online developments in real estate that are worth getting excited about. The exchange of real estate is a tricky process involving multiple parties, and it can be easy for things to go wrong with transactions. However, things are starting to move towards a digital form of asset management, blockchain, that allows transparent trading to buyers and sellers. Blockchain allows international property sales to happen easily and efficiently, and platforms such as the i-house Token, make it more convenient to buy and sell property while keeping things secure in a cloud platform. Blockchain makes it possible to trade property using Bitcoin and other cryptocurrencies, taking real estate firmly into the future.

Younger generations struggling to get on the ladder

Millennials continue to be the hardest hit by the housing market, with slow income growth and high rental rates meaning many would-be homeowners are still living with their parents. It’s a situation that many people can relate to, but the good news is that things are on the up. The percentage of younger homeowners (under 35s) is steadily increasing, rising from 34.7% to 36% in the latest Census Bureau data. This increase is being put forward as one of the reasons behind the house price increases, as more of this generation look to own their own homes.

Of course, this isn’t something that applies to all millennials. Those who work in big cities and enjoy the lifestyle they offer can find themselves having to make a sacrifice due to being unable to afford prime real estate prices – either choosing to move to the suburbs or stay renting for the foreseeable future.

Making the right choice for you

The decision of whether or not to buy or sell will ultimately depend on your individual circumstances. Delving too much into the press that surrounds the industry can be conflicting and off-putting, so you need to do what’s right for you. If you are in a position to buy or sell your property, is there ever an ideal time to move forward? Before you commit, make sure that you assess your risk. Take a good look at the market to see what’s on there and whether or not it’s the best move for you and your family.

The housing market can be a tricky arena, but at least for now – things are looking like they’re on the up.