Easy Ways to Make your Ecommerce Start-Up Stand Out

More and more customers are now buying online. For this reason, you have to make sure that you are available and that you also provide the finest products so that you can stand out from the crowd. Of course, if you are already doing this then there are other methods that you can use to try and give yourself an edge.

Automate your Marketing

Sure, you might have a great catalogue of products, but as an Ecommerce start-up, you can’t expect your customers to turn up and buy from you. It’s so important that you are able to combine your strong products with great marketing efforts. The best way for you to do this would be for you to automate as much of your process as you can. You need to send out customised offers and you also need to send out newsletters as well. Push notifications are also worth investing in, and they can even be used to target customers based on their previous behaviour. This is a fantastic way for you to stand out from the crowd, and as if that wasn’t enough, it can also help to remind your customers who you are.  It keeps you fresh in their minds, and this can go a long way when you have so many people to compete with on the internet.

Advanced Analytics

Tracking how long a customer spends on your site is no longer enough. You now need to determine the journey that they are taking as well. Trackers can help you to determine the traffic sources and they can also help you to gather data on every single click that is made as well. This data can then be used to work out what your customers are doing, which products are more popular and even how your site is performing. Analytical tools can be used to sync your data pages together as well, not to mention that they can also be used to know how quickly your orders are being fulfilled. Little things like this can help you to find out where your business is falling short, not to mention that it could also show you what you need to do in order to enhance your customer experience.


Customers love it when they receive a personalised experience. You can do this by giving your customers the chance to put your site into their own language. This is very simple to do, but it could also increase your international sales by a significant amount. You might also want to have a currency setting as well.  If you want to step things up to that next level then you can even base your site on the geological location of the person who is visiting. Sure, this sounds complicated, but it isn’t at all and you would be surprised at how easy it is for you to really show your customers what you can do. As mentioned above, it is so important that you are able to use your customer data to try and enhance their experience and personalisation can be integrated here as well. You can show them products based on what they have recently viewed and this could increase your sales by up to 35%. This combination gives you the chance to send out targeted messages and even actions based on what your customers are doing, and this is a fantastic way for you to show them that you are investing in your service to benefit them.


Chatbots are most certainly a very exciting development. Facebook are constantly investing in their own messaging app and this will help them to form even more partnerships as a result. It is certainly something that you should invest in, and the sooner you do this, the better. The main reason for this is because not many companies are doing it right now, so you could be seen as being revolutionary if you are able to integrate this into your own Ecommerce service. This is especially the case if you are able to do this with a unique edge, so don’t be afraid to hit the drawing board and jot some ideas down.

Customer Support

The digital age has unfortunately taken away the human element of doing business. For this reason, it is very important that you have a system that gives you the chance to connect your merchants with your customers. You can have chat widgets that will connect your customer to an expert or you can even have an email or messaging system installed right onto your site. If you like the idea of having a live chat over the option of having a chatbot then try and make sure that you have a picture of the customer representative who they are going to be talking with. When you do this, you can add a human element to the support and it will make your customer feel as though they are really talking to someone from your team. If you want to step things up to that next level, look into custom t shirt design so that you can appear as a team. The problem with things like this is that it can take a while, and it can also be hard to keep your team online constantly. If you want to get around this then you can make it so your live chat option only comes up when a customer abandons their cart, or even when they try and cancel an outstanding order. When you do things like this, you can then integrate it across the board slowly and you can also give your customers a fantastic experience regardless.

Fraud Protection

A ton of online merchants are really concerned about fraud, and quite rightly so. Targets often try and hit eCommerce stores so that they can launder money by using stolen credit cards. Unfortunately, you are going to be the one dealing with the loss here and if you are just starting up then this can be devastating to your business. Site security will go a long way for you and even the customers who you work with, so it is vital that you take this into account.

Multiple Income Streams: It’s A Must

When you think about your finances, chances are you evaluate the basics. You look at the money you earn from your primary job, and… well, that’s pretty much it. Making the most of your paycheck is the best way to go about securing your financial future, after all.

Or is it?

The reality of the modern workplace is that life can switch on you faster than you can expect. You can find yourself out of a job for a variety of reasons, many of which will be nothing to do with you or your job performance. If the economy crashes, your company goes out of business, or there’s just a downsizing that you’re the victim of – you’ve done nothing wrong, but now your monthly income grinds to a halt.

If a financial future is ever going to be secure, then you need multiple streams of income to allow you to keep making money whatever happens. This allows you to know that if one stream dries up, you have several other options to keep the funds flowing while you search to replace the lost one. It can be the difference between managing your finances successfully and managing them into a black hole.

For most people in full-time employment, taking a second job just isn’t an option. So what are the other ways you can ensure the money keeps coming in if your main job takes a turn for the worse?

1) Hire Components Of Your House

The components we’re specifically referring to are any spare bedrooms you have or your driveway. Both can be rented out; the latter particularly if you live near a sports ground or industrial complex.

Taking in a lodger might sound like something you would never consider, but you’d be surprised at how simple it can be – and how much money you stand to make. Some people have found it gives them a chance to keep themselves afloat when their financial circumstances change, to the point of allowing them to keep their home.

Keeping ready for the possibility of doing these things is fairly simple: keep your spare room and driveway in good shape, well maintained, and ready for use if you need to put them into action.

2) Claim What You Deserve

Many people have mental hangups about claiming from the government, but needs must when it comes to keep your finances secure. Given the taxes you have paid in your lifetime, it’s only prudent to ensure that should something change with your financial affairs, you have the support you are entitled to.

If, for example, you have to leave your primary job due to ill health, you will be entitled to government assistance. Make sure you consult with the likes of www.LaPorteLawFirm.com if you have any problems claiming. The same goes for unemployment benefits and other forms of social security – they’re there for a reason, so don’t be shy about claiming.

3) Start A Blog

If you have a particular area of expertise, then blogging about it can be potentially lucrative. The likes of www.BloggingBasics101.com have foolproof guides to get you setup, and before you know it, you could have a revenue stream all based on a subject you’re passionate about.

Helpful Budgeting Tips for Parents with Young Children


Kids are amazing, but they’re also very expensive. Even if you think you planned for the arrival of your new bundle of joy carefully, there’s a good chance that you’re going to end up with extra expenses to worry about that you never considered before.

The best thing you can do to make sure that you’re ready to deal with the various costs of young children is to build a budget. Before kids, you might not have worried too much about budgeting and preparing for every cost. However, now you’ve got more responsibilities to handle, from doctor visits to baby gear, and endless diaper costs. To make sure that you can handle the various challenges of having kids, here are some useful financial tips.

1.    Get your Budget Right

First, you need to be willing to commit to a budget that you can really get behind. Don’t just tell yourself that you’re going to watch your expenses or try and save up some extra money. Instead, track every penny you spend, and every penny that comes into your bank account from your job and other earnings. Look at how much money you’re likely to earn in the next month and design a plan for how much you’re going to allow yourself to spend.

For some people, it helps to stick to a specific budgeting philosophy. For instance, you could consider using the 50/30/20 budgeting plan. This is when you put 50% of the money that you earn towards essential bills and expenses, 30% towards your “wants” and 20% towards savings. While this option won’t work for everyone, it’s a great starting point.

2.    Work out your Lending Strategy

If you’re going to need to dip into some extra money elsewhere to afford important expenses in the coming months, then you need a lending strategy as well as a spending strategy. For instance, generally, it’s not a good idea to rack up a huge bill on your credit card if you can avoid it. Instead, it might be helpful to think about how much money you need to spend and think about taking out a short term loan instead.

This way, you’ll usually be able to benefit from lower interest rates and fewer fees to handle in the long-term. Additionally, whenever you borrow money, remember that you’ll need to update your budget to add in that extra monthly repayment.

3.    Eat at Home and Plan your Meals

One of the biggest things that people spend money on each month is food. The good news if your children are younger, is that you’re probably not going to have them asking you for meals at restaurants very often. You might not have a lot of time in your schedule to eat out regularly. However, you could be eating out more than you need to with café lunches and fast-food on an evening.

When you’re exhausted by having a career and children to look after, it often feels like a good idea to order in as much as you can. However, you’ll save a lot more money if you plan your meals in advance, make sure that they’re easy to prepare, and avoid eating outside of the home.

4.    Banish One Unnecessary Expense

When you have children, your priorities will change pretty quickly. The things that you used to think were essential won’t seem nearly as important anymore. For instance, it might be easier to choose between saving for a baby’s college fund than paying a monthly fee for a gym that you never go to.

Go through your bank statements and think about what you can get rid of that you’re not going to miss. You don’t have to give up everything, but there should be at least one unnecessary expense that you can banish. According to one recent survey, 84% of people aren’t sure how much they’re spending on monthly subscriptions. Check that you’re not paying for anything you’ve forgotten about.

5.    Constantly Adapt

Ultimately, as your children grow and your lifestyle changes, your budget will gradually become outdated and less helpful. This means that you’ll need to keep going back to your spending plan and figuring out what you can do to improve your situation.

Once every few months, arrange a night where you can sit down with your partner and figure out whether your plans are still working. Ask yourself if there’s anywhere you might be able to save or make some extra money to make your life a bit easier. Don’t forget to celebrate your little wins too. Be proud of yourself for every dollar you save.