How To Really Grow, Market and Promote Your Business

So, your business is going well, everything’s ticking along nicely, you’re feeling comfortable, you know what you’re doing, and your customers are happy with you…so what now? Now it’s really time to grow your business, market it, promote it, raise awareness, spread the word, whatever you want to call it, it’s time to rechallenge yourself and get to the next level. Like most businesses, you’ll probably have a limited marketing budget, but don’t let that deter you, here are a few ideas to get your mind whirling and get you excited…

Guerilla Marketing

Guerilla marketing is a great way to get noticed and get people talking. While business owners often want to see the direct conversion from marketing activity to sales, sometimes you need to look at the bigger picture, have some fun and use your creativity, imagination and originality – it doesn’t have to be expensive. Creating some eye-catching artwork on your office building, organise a flash mob or create a Youtube video. There are loads of great ideas online so do some research and get creative.

Make the Most of Social Media

Whether you use it in your personal life, like it, or don’t like it. Social media is fantastic for business, and yours needs to be on there. Whether it’s Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus or Snapchat, each of these social media platforms are unique in their own right and require novel ways of engagement. Rather than try to master it all at once, choose a few you like and try to learn those first.

Meet People

Networking is key, and customers love a personal touch and love to see the faces behind a company. Get out to exhibitions and events, get yourself a 10×10 exhibit booth, get some promotional materials and have a chat with people. You’ll be surprised how many people you meet and the opportunities and learnings that come from being at an exhibition or networking event.

Make the Most of the Media

It’s free marketing, so all you need is a good story, a reason for the press to want to feature you. Try creating a publicity stunt, or do something for the community, and send out a press release before the event. For example, some innovative hairdressers have offered free haircuts to the homeless. You could also sponsor an event by donating your products or services as giveaways or prizes or host a contest or nominate yourself for a business contest or award. If you win, even better! Introduce yourself to the media and offer yourself as the expert in your field. If they ever need someone to interview or quote, make sure it’s you who they come to. There are ways you can seek out opportunities like this by signing up to an email list like Help A Reporter Out.

Content, Content, Content

Potential customers love great content and even better, so does Google. There are many ways to share information — blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. If you create great content for your business, you will gain authority as an expert and as well as that you’ll get free traffic. You don’t have to produce the content yourself as there are plenty of options for hiring freelance writers, graphic designers and personal assistants through websites like Upwork.

Competitions and Prizes

Everyone loves a free gift, so if you can give away desirable or fun items, it will get you noticed, it will get your posts and links shared, it will build brand awareness and enable you to connect with potential customers as well as gathering data. They don’t need to be expensive prizes, online ebooks, white papers and checklists don’t cost you anything but your time. You could also promote your products through Facebook groups where members agree to try your product for free or a discounted price in exchange for an honest review. Physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always a favourite too.

Make sure that all of your marketing should is of some use to your audience. Make sure you provide them with useful information, assistance by being available to answer questions posted on forums and websites like Quora and direct your audience to your site for more information; then finally entertain your audience. Make them laugh or cry. Think of the funny and touching ads that you see and how quickly they are shared

Financial Resolutions Worth Making

Most of us, really deep down, know that New Year’s Resolutions are a complete waste of time. If someone asks about your resolutions early in the year, you might come up with something that you vaguely want to change or improve in your life. But, the reality is often that you don’t mean it, it’s not realistic, or it’s something that you don’t really want. Our resolutions are often based on our dream lives. We don’t put much thought into them, and they stay forgotten in January.

Even if it is something you want to achieve, it’s going to take more than an announcement at the start of a New Year to get you there. You need smaller goals and achievable targets to help you. You need to break it down and make a plan to help you get what you want from your year. You can’t just say “I’m going to save money” and hope for the best. You need to look at how much you can save, you need to budget and set goals, and you need to find ways to save.

Money is often the focus of our resolutions. We want to make cutbacks. We want to clear debts. We want to save or take greater control of our finances. But, these are all quite vague, which is often why they are forgotten. Let’s look at some more detailed finance resolutions that are worth making.

To Have Less Debt by the End of the Year

In the ideal world, we’d all love to clear our debts within the next year. Debts cost you money. They can be bad for your credit report and having them means that you can’t get more credit if you really need to. But, paying all of your debts off within a year is unlikely to be a realistic target. Especially if you’ve got a large debt, more than one, or you are still paying off the minimum each month.

Instead, look at what you can afford to repay right now. Assume that you’ll be able to pay that all year and set yourself a target. This might be to pay 20% off a credit card or to pay 30% off the debt with the most interest.

Start the year by exploring your options. Could you consolidate your debts? Or move a balance on to an interest-free card? You could give yourself a big head-start on your resolution with the right choices now.

To Create a Household Budget that You can Stick to

Most of us live without a household budget. We set up direct debits for bills, we send our paycheck to that account, and we hope for the best.

Setting up a household budget can help you to manage your money. You’ll be able to see what you are spending and where, and get a clear idea of how much you could save or pay off debts. You’ll also be able to see where you could be making cutbacks or spending less.

But, you don’t want to make it that complicated that you can’t follow it. Set up a simple budgeting spreadsheet, and make sure you update it and check it whenever you need to.

To Explore Your Investment Options

After paying debts off, investing your money should be your next financial resolution. Look into your investment options, visit our website here to find out more about handling poor advice and speak to an advisor. If you’ve never invested or even saved before, focus on small amounts and exploring your options in the next year.

To Use Your Piggy Bank

It doesn’t need to be a piggy bank as such, a jar or pot will do as long as you use it. Look at penny savings challenges and find one that you can afford. Perhaps saving anything less than $1 in your jar. Make sticking to your challenge your resolution and enjoy watching your pot fill up.

To Monitor Your Credit Report

Your credit report is essential. Your credit score determines what you will be able to borrow in the future. Companies use your credit report to determine how reliable you are, and a high score gives you more options. In today’s world, most of us check our score online, but we rarely make the effort to read and monitor our report. Make your resolution this year to check your report each month and work on improving your score.

Make More Money

Having more money is the ultimate goal for many of us. Saving, clearing debt and investing are great ways to do it. So is earning more. Look at gaining promotions and pay rises at work, and consider side hustles to make extra.

Nursing Your Personal Needs: How To Make A Career In Medical Care Feel Less Stressful

Working in the field of medical care is one of the most rewarding things you can ever do. After all, nothing could be better than saving lives and helping patients restore a sense of normality to their lives. However, there’s no doubting that it can be one of the most stressful career paths too. While you’ll never completely rid yourself of stress, you can help reduce it by taking note of some very simple ideas.

First and foremost, you should go the extra mile to ensure that you feel comfortable during your shifts. You cannot do much in way of your uniform, but the best doctors work shoes will work wonders. There’s nothing worse than spending hours on your feet knowing that blisters and other problems are surfacing. On a similar note, making more practical choices regarding your underwear will have a telling impact on how you feel throughout the day.

However, it’s important to remember that your work day starts long before you reach the workplace. The commute to work can be infuriating if you don’t take care. Given that most doctors nurses, and healthcare folk work shifts, it pays to get a car. Nobody wants to be using public transport after finishing a night shift. So, if you’ve yet to pass your driving exam, booking up lessons should be on the agenda for 2019. Just remember to avoid driving when you are overly tired.

Taking care of people is a wonderful thing to do. Nonetheless, you must not forget that the job is ultimately there to pay the bills. Having put yourself through medical school, you deserve to see the full financial rewards of a career in this field. Using a job board that’s specifically aimed at medical personnel lets you see the best vacancies. Moreover, it can highlight whether you are being paid enough or not. If the answer is no, it’s time to speak to your boss about a raise.

Knowing that you will get paid the right amount of money is one thing, but this isn’t the only thing that influences your finances. You may be due pension schemes, funded training, or various other entitlements. Letting this go to waste simply isn’t an option, and you must learn to take this aspect seriously. Likewise, some of your expenses may be covered by the company. When your funds are in good health, your job – and general lifestyle – becomes less stressful.

While it’s imperative that you take greater responsibility for your personal actions, you can’t stop there. Medical teams need to work closely at all times, which is why positive relationships will go a long way to making your job a lot happier. Suggest team bonding to your manager, and it could be the first step en route to achieving a better atmosphere around the team. The worst thing your boss can do is say no. Most will see the benefits, though, resulting in a positive outcome.

Last but not least, you should remember to establish a solid work-life balance. Do this, and you’ll feel far more relaxed in daily life.