How To Promote Your Blog Through Networking

How To Promote Your Blog Through NetworkingA question that I am often asked is how a blogger should promote and network their blog. I’m definitely no expert in this area, but I do think that I know enough about it to write a blog post about it 🙂

Networking with your blog is a great thing. Without it, my blog would literally have zero readers.

Without networking through my blog, I never would have started a side job, I never would have quit my job to freelance full-time. And I never would have 1,000 other things. Networking is what has helped me and my blog grow.

Now, I will say that I do like to keep all of my blog work “natural.” I have never forced anything upon my blog that I did not enjoy, and I do think that is why I still enjoy blogging on Making Sense of Cents (and the same now goes for Diversified Finances).

This may be to my downside, but I don’t really do anything to promote my website that I don’t actually enjoy doing. For example, I actually LOVE to post on forums and comment on other websites, because I am a super geek like that. I love reading what others have to say, and I could read articles all day long if I could. I like to know everything about everyone 🙂 I can spew out random facts about pretty much anything.

Here are different things that you could do to promote your blog:

Guest post.

Guest posting is something that I hardly ever do, but I do think it’s a great idea. I find many new blogs through guest posts, so it can be a great way to add new readers.

Join a niche group.

Depending on the niche that you are in, I am sure that there are many different groups that you could join. An example would be Yakezie for personal finance bloggers.

Belonging to a quality niche group can mean that you make friends with others in your community, and you can also all motivate each other to do better.

Find forums.

There are many forums that I browse and enjoy reading, such as the Mr. Money Mustache forum and Yakezie forum. You could post quality responses (or even create your own posting), and readers may find you this way. Posting on relevant forums can be a great way to add readers since everyone reading the forum probably has a similar hobby or goal.

Another thing similar to commenting on forums would be to comment on websites as well.

Social media.

When I first find a new website, one of the first things that I usually do is see if they have a Twitter. Make sure you have one!

There are so many different ways for you to connect with your readers, and social media can be an important way for you to further your reach. Different websites that you could join include: Facebook, Twitter Instagram and Pinterest.

How do you promote your blog?



How To Promote Your Blog Through Networking — 48 Comments

  1. Great ideas in this post, I think networking with your blog can be a bit intimidating at times since they can be a personal thing making it hard to open up. I think so many opportunities can come from it though and I am trying my best to network with my blog. I love commenting on other blogs that I have enjoyed reading for so long, it is a great way to connect with other bloggers to.

  2. I don’t have a Twitter yet, but am wondering if the social network you choose might depend on your niche. For example, maybe food blogs would require a Pinterest or Instagram? Or is Twitter good regardless? I’m just not sure how to build a Twitter audience.


    • I think certain networks certainly favor certain types of blogs more. A blog that speaks to teens and young adults can get a lot of mileage out of Tumblr. One that speaks to young professionals might do better on LinkedIn.

      Twitter is probably more useful for some audiences than others, but I find it useful regardless for making connections with other bloggers, which can open opportunities for other networking options like guest posts.

  3. I’ve started emailing one person a day 🙂 Sometimes we know each other, and sometimes we don’t (those are the most fun – connecting with someone new) but the idea is that one a day turns into 20 extra conversations a month, and then over 200 a year. And that’s on top of all the other stuff we all do anyways. I’m horrible at tackling huge things, but I can manage a bunch of small little things in pieces!

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  5. I have a lifestyle blog so most of my posts have a visual aspect, so I try to post as much as I can on Pinterest & Instagram. I have twitter but to be honest, I don’t really know how to use it! 😛

  6. Networking is definitely a key part of blogging than many people forget. I’ve found guest posting and commenting on other blogs has helped me, and I should start using forums more effectively. I think everyone has to try different methods to see which ones work best for them.

  7. Really awesome post. Getting better traffic is something I just asked about on my blog and am trying to get better at. Any advice on how to go about trying to be a guest poster on other peoples blogs? Thank you for the tips!

  8. These tips are really useful Michelle! I started blogging recently and feel like I have been all over the place.. twitter, commenting, forums,and am working on my second guest post! I feel like I might be on the right track!

  9. Right now, I’m just commenting on other blogs and interacting with other bloggers/readers on Twitter. I’d love to start getting involved on forums, plan on starting my FB page soon, and I’m constantly going back and forth about joining the Yakezie network!

  10. Pingback: Using Social Media to Grow Your Small Business | Diversified Finances

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