In construction, you should have two primary objectives. The first is doing good construction work. The second is finding clients. Everything else is secondary. These are the two jobs that should take most of your time. But not enough construction companies know how to reliably attract more clients or manage them well. Here, we’re going to look at how to get the best clients for your business.
Get some prestige
The more experience and qualification you can flaunt, the better. Obviously, if you’re in construction with no qualification, you’re not going to do very well regardless. But those who are able to flaunt things like accreditation are going to make a much more attractive offer than those who cannot. Similarly, you have to maintain good contact with past customers. Ask them to provide a reference or even testimonial for you. People are wary about trusting construction companies they don’t know. For that reason, you need to build that trust through third parties.
Don’t miss out because you don’t have what it takes
Sometimes, you may see a certain job that you decline because you don’t have the equipment or experience in a certain aspect of it. That’s not particularly an unwise choice, but it’s not always necessary. For one, look at options for rental equipment. There are all kinds of options. From forklifts to crushing, screening, conveying, pugmills hire. Similarly, use your contacts to see if any other crew or independents can contract with you for the sake of the job. Don’t undersell yourself and immediately think you don’t have what it takes for a job.
The jobs you don’t take matter, too
Reputation is obviously important for construction firms. The worst knock your reputation can take is a job gone wrong. Or a job that you’re unable to profit from. Though you shouldn’t give up on jobs immediately, you should do a deep assessment of them. In particular, you should find whether or not you’ll actually profit from them. Be willing to turn down a client if you have run through the numbers and they don’t look good for you. Don’t take any jobs just for status. Always keep the objective in mind.
As we have said, a job going wrong is a disaster. So be a lot more on the ball with how you monitor the team and the equipment. Assess your machines and run an inventory system on them. Take real steps to improve the workflow of your team. The most important part of attracting and winning clients is being able to demonstrate the highest standard of work. Monitor your productivity as well as your profitability. Train your staff often. Make your expectations of them clear. Keep your business in the best shape you can.
It’s not just about attracting more people. It’s also about making yourself able to do more. Knowing which jobs to turn down. Even running a more efficient ship. In construction, you need to choose your clients as carefully as you look for them.