By now, you’ve probably noticed that a repeat customer can be quite beneficial for your company. The happier they are with your service, the more likely they are to come back for more – and, if you’re lucky, they might even recommend you to all of their friends and family as well.
Maintaining a good relationship with your customers is easier said than done, though, but the businesses that are able to do this well tend to be a lot more successful than the rest. That’s why you need to focus all of your efforts on making them happy, keeping them loyal, and nurturing a healthy relationship so that your business can be in full bloom a bit faster.
Here is a handful of tips to get you started on building lasting relationships for the new year so that they’ll come back for more rather than going to your competitors.
#1 Remember to stay in touch
One of the most important things you can do is, unfortunately, also one of the most difficult things to get right; namely, staying in touch with the customers you’ve done business with before. Most companies attempt to do this one way or another and a lot of them will fail miserably by spamming down their customers’ inboxes with intrusive emails, making it almost impossible to opt-out of them, and forgetting to personalise the different offers.
Nobody likes a newsletter that isn’t relevant to them so try to make sure that the offers are right up their alley rather than generic and out of touch.
The newsletters should be something your customer is looking forward to receiving and it’s important that you keep an eye on the data as well; have a look at this article to read more about creating the perfect newsletter or email campaign.
#2 Use surveys to gather intel
Secondly, you won’t be able to pinpoint how your customers would like to interact with your business unless you have a chat with them about it first. Try to lure them with some rewards for completing your survey such as a discount on their next purchase – if they are repeat customers, they’ll be sure to take advantage of the deal.
With this information, it’s going to be so much easier for you to understand exactly what your business is lacking and what made them prefer it, in the first place. You might want to consider stepping up your customer service, for example, by offering eBay Guaranteed Delivery and especially if this is something your competitors don’t offer at the moment.
#3 Be active on social media
Finally, a part of both staying in touch with your most loyal fans and reaching out to new ones is, of course, to be active on social platforms. This is where your customers will be hanging out on their off time and it’s the perfect place for the kind of low-key, casual conversations you need in order to maintain a good relationship.
Use it to understand your ideal customer a bit better, create engaging content, answer all of their questions, and make sure that they know where to reach you when they need you the most. It just makes it a bit easier to stay on their good side for as long as possible.