Last Summer, I saw that many other bloggers were buying websites, so I started doing some research and I knew I wanted to get in on the action.
I’m always looking to add income streams to my business, and buying more websites is something that has been helping me increase my income.
Below are common questions that I have received about buying websites.
What kind of websites have I bought?
I won’t lie, the two websites that I bought were not the highest quality, but they were both within my budget (see below).
They were both less than $1,000, and I have already made my money back on them. I knew I wanted websites that I could improve myself and have more control over, so having a low-budget was fine for me.
Both of these websites are in the personal finance niche. I figured I should stick to what I know for now, and then maybe eventually get into travel websites as well. I won’t be sharing the names of the websites today, even though some of you probably already know. One day when I am ready to completely unveil them, I will though.
Website A – It didn’t have very many articles on it, but the website has been around for a few years and I was just looking for something to build on. I have made over $1,000 from this website already.
Website B – This website has quite a few articles, but it hadn’t been touched at all for a long time. I have made back what I paid for this website already.
How do you make money with websites?
There are many different ways to make money with a website. I’m going to quickly summarize them below, but you can check out How To Make Money Blogging if you want to read the whole thing.
- Buy to flip. Many people buy websites so that they can slightly improve them (new design, fix old articles, etc.) and then sell them for a higher price to a new owner.
- Affiliate income. Affiliate income is where you will insert a link into an article and recommend a product. Then when someone clicks on your link and buys something, you make money.
- Ad Networks. You can place Adsense or other ad networks (such as BlogHer and Social Spark) widgets nearly anywhere on your blog. Usually bloggers place them in their sidebars, but you can also place them within posts, on your homepage, as a banner above your header or in the footer.
- Advertising. This is where you sell advertisements on your blog to companies. These can be in the form of contributed posts, reviews, sidebar widgets, and so on. Some advertisers just want link juice (there are risks with this, so please be careful), whereas others want traffic to their website and sales.
Why don’t I just build more websites from the ground up?
I have a few websites that I have built from the ground up (those include Making Sense of Cents, Diversified Finances, and a few others).
Positives of building a website yourself:
- What’s nice about building a website from the very beginning is that you completely have control over a website. You know what content is on the website, you control what is talked about, and so on.
- Cheap to start. All you really have to pay for is the domain and hosting.
Positives of buying a website:
- A lot of the leg work is already done. If you build a website on your own, then you have to work for months or years before you can make any money from a website that you built. However, if you buy a website, there is already content published.
- The site will already have rankings and statistics.
How do you know if a website should be bought?
There is no right or wrong website for a person. Just like if you were buying actual real estate (such as if you wanted to become a landlord), you should always research the online real estate as much as you can before you buy it.
You should first think about your budget.
How much do you plan on spending on a website? There are high-quality websites which can easily cost hundreds of thousands of dollars (and sometimes even in the millions), and then there are websites that you can buy on Flippa for $50.
You need to first set a budget so that you can narrow down your options. If your budget is $1,000, then you obviously shouldn’t even be wasting anyone’s time by looking at websites that are in the $100,000 price range.
When buying a website, you want to look at:
- The quality of the content on the website. Does the website produce quality content, or does the quality suck?
- The traffic of the website. Does the website receive any traffic? If you are looking to make money with affiliate income, then traffic is important. You want loyal readers and you also want clicks from search engines.
- The website’s design. If the website has an absolutely horrible design, then you need to factor in the cost of getting a new design made into your budget as well.
- The website’s stats. If you are looking to place direct advertising on a website, then this is usually important. You need to look at the website’s Page Rank, Moz, Page Authority, and Domain Authority. A website with a Page Rank of 1 is probably less valuable than a website with a Page Rank of 4 if you are looking to sell advertising. However, sometimes it can be the exact opposite, for example if a Page Rank 4 website has low quality content filled with sponsored advertising. They might lose their Page Rank, which would then mean the website is not as useful to you if you are looking to make money from direct advertising.
This concludes Part 1 of my Buying Blogs/Websites For Profit series. If you have any questions, please leave a comment and I will try to include it in the next part of the series.
Have you ever bought a website? Or would you prefer to build one from scratch?