A database server is a computer program that provides database services to other computer programs or computers, as defined by the client–server model. The term may also refer to a computer dedicated to running such a program.
Using database technology to gather, store and process information about your customers, suppliers and even competitors can give your business a distinct advantage. For more information, click here to know more about remote DBA services.
Benefits of databases include:
- reducing the amount of time spent managing data
- giving you the ability to analyze data in a variety of ways
- promoting a disciplined approach to data management
- turning disparate information into a valuable resource
- improving the quality and consistency of information
Many businesses do not have the time or resources available to gather and process large quantities of information. This may lead to lack of information about:
- how their business is performing
- how profitable their product lines are
- if customers are making repeat purchases
It’s not always obvious what information is potentially valuable, so you should try to gather as much data as possible.
Using a sophisticated relational database management system allows you to do this, and the store of data that is built up over time can become increasingly useful and valuable. For example: historical data can show you your business trends and sales records can identify valuable customers
Also note that, the disciplines required to gather, enter and process such data can help to ensure that your business is run in a regulated and properly managed way. See how to manage your customer database.
Data base systems are also known to:
- Save Time
Databases save time. Retrieving a single record, which may take several minutes of digging in a paper-based filing system, can be done with just a few clicks in a computerized database. Merging database records with documents makes producing paper reports almost instantaneous, eliminating hours of retyping.
Data entry screens can be designed to let you see related records as you create a new one, so you don’t have to spend time wading through other records to check spellings, addresses, historical data, such as previous sales.
- Enables one to link data
Databases should allow you to link different sources of information together so you can see important things about your business you might never have noticed before. Linking your sales records and your expense reimbursement accounts, for instance, lets you see whether an increase in client entertainment really does result in more closed deals.
Connecting professional development and production data lets you see which training courses actually increase your productivity. Information sources that have traditionally been sequestered in separate departments can come together in a database to reveal surprising and profitable insights.
- Connects everything in one place
It provides the ability to provide an individualized response to thousands or even millions of potential customers — depends on electronic databases to analyze customer information and generate tailored messaging. Data records can drive direct mail and email campaigns to your customers, and can even help you stay abreast of who is saying what about your product on social networks