In the current competitive property market, it is essential when trying to sell your house that you give yourself an edge when finding a buyer. Recent evidence shows that half of the properties that come on the market do sell. With that in mind, you must put in an extra effort to effectively market your property. So what will help you find a discerning buyer for your property?
Enlist the right estate agent
Gone are the days when home buyers needed someone to walk them through a house and show up when finalizing the sale. Nowadays, home buyers are looking for a lot more when enlisting the service of an agent and have high expectations for what precisely the agent should deliver. As a seller, you need to find the top selling real estate agent in your area, taking into account their charges, client’s reviews, the agents speed of selling houses, as well as how effective they’ve been at securing the asking price for a property. Check the local papers and property portals to get a feel of which top three agents are and ask for proof of sales when you invite them to your property for an appraisal. Also, you can ask for a marketing plan for your property detailing the comprehensive details of the proposed advertising avenues where your property will be showcased, as well as an explanation of how they are going to convince buyers to buy your house.
You can also inquire about the action they propose to take if the property is not sold within the first three months. Compare the fees charged and suggested market prices for your property and be suspicious of an agent charging meager fees and stating high market prices as a way to beat off competition.
Get the right marketing price
We all assume our properties are worth more than the others in the market, but if you want to sell it, then you need to market your property at a competitive price. Be sure to research on similar properties in the neighborhood to ascertain what they are selling for and the average price per square foot so you can price your property accordingly. Keep in mind the price displayed on most real estate portals as the marketing price differs from the sale price by a 5 percent margin. Don’t be tempted to start high and then lower your price if it doesn’t sell within a set period. Home buyers are wary of properties that have been on the market for a while and slashed their price. This makes them think that something is amiss with the property and will choose to rule it out. You may also include a special buyer package to give to clients when touring your home.
Tidy up your property
Forgive my bluntness, but you are not going to get the top price for your house if it looks messy. Buyers are keen to find homes that are move-in ready and lack any problems. Clean all surface areas and store away all magazines, books and clothes. Do some gardening and move the bins to a less visible location. It may require you to drive vehicles away from the front of your house when viewings take place as it will open up your property and give it a more appeal. Find an appropriate place to store all the junk for a while as this will be meaningful in the long run. Do all the small touch ups that will make your property more appealing when someone comes to view. Don’t do massive renovations that will eat up most of your investments as you are likely not to get your cash back. You may as well consider having your home pre-inspected to assure buyers your house is in good shape before putting it up for sale.
Capture the best-unobstructed views of the property
The first impression always matters. Home buyers love to see photos and videos of the homes to help in deciding whether to schedule viewing. Make sure the pictures displayed on the property portals by your real estate agent are bright enough. Feel free to have them take other photos if the ones used in advertising do not look appealing. Do not use pictures captured on a cloudy winter day but wait for a spring day or sunny summer to show off the beautiful yard, the landscape and neighborhood. Ensure the uploaded photos are presented in the best sequence. The cloakroom photos should not be first photos a web visitor sees.
Get constant feedback from your property agent
Regular communication is vital as this keeps you in the know of the scheduled viewings and client response. Request for feedback to understand what home buyers are looking for in a property and what actions you should take to make the property saleable. Find out from your real estate agent how many people viewed your property online on the portals as well as the real estate agent’s website. If the numbers are high but the viewings low, then consider reviewing the presentation of your property. If the numbers of web visitors are low then definitely your marketing prices need to be readjusted downwards. Get to know if any responses were given to internet leads and after how long the prospective buyers did receive calls backs or email responses to their inquiries. A significant portion of the property buying process is the need to validate the buyer’s choice that they made a right decision that will lead them to the closing table.
Home buyers are looking for the best deals in the property market, and one way to ensure this is achieved is by finding a good real estate agent. Have the best photos displayed and a detailed description of the property on sale that will give buyers a feel of the property. Present as much information as possible such as the neighborhood information, the real estate agent contact details, virtual tours of the site, and interactive maps that the buyers can use to locate the property. Ensure that the buyers feel satisfied. The end of a transaction is just the beginning of building a relationship with your clients while helping them adjust to the community. You can offer suggestions of fun things to do in the area.