When it comes to running your own business being a business owner and an entrepreneur are two completely different things. Whilst people often lump them together, entrepreneurs often have a lot more drive and determination than business owners do. They’ll find themselves constantly pushing to be the next best thing, taking the time to learn and develop alongside their business.
Although both are incredibly talented, entrepreneurs are likely to be the ones running amazing six-figure businesses. With that in mind, here are 10 things every single entrepreneur should be doing within their business in order to be successful:
Use Social Media To Promote Your Brand
Social media is an incredible tool and if you want to promote your business to your target market in a user-friendly way – it’s definitely one of the best options. Almost EVERYONE uses social media in today’s day and age, so finding a way to market your brand on some of the most popular platforms will be extremely beneficial. Whether you create content people want to share, use Pay Per Click Advertising to find new customers or you curate an Instagram feed people love to follow – social media could be the difference between a five-figure business and a six-figure business.
Start A Company Blog
Similar to the point above, starting a company blog is a great way to reach your target audience in an incredibly user-friendly way. Blogging and social media are a standard part of everyone’s day-to-day life, so creating engaging content that your potential customers will want to read should be a breeze. A common way in which brands reach their customers through content creation is to focus on their pain points, creating content that helps them solve their issues. Once they’re on your site, the likelihood of them sticking around to see what else your business gets up to is much higher than it would have been if they’d hadn’t received some useful advice.
Send Out A Weekly Newsletter
Keeping your customers up to date with the latest news and offers your business are holding if often difficult when you don’t have a way to reach all of them at once. Whilst social media is great for broadcasting information, building an email list is probably the most effective way of reaching a group of people at the same time. Whether it’s potential customers or existing customers if one email results in even one sale it will have been worth it.
Consider Creating Video Content
Video content is currently one of the most popular forms of content on the internet. Whether it’s a static video, live streaming or using Instagram stories to share a behind the scenes look at your business – creating video is becoming increasingly popular.
You don’t have to be a whizz with a camera or incredible when it comes to editing, as a lot of video content is live or designed to be fun and lighthearted. Whilst great videography does go a long way, try not to let it stop you creating incredible content.
Set Yourself Yearly, 5 Yearly and 10 Yearly Goals
Goals are one of the most effective ways to grow your business as it gives you a clear idea of something to work towards. Without goals, it will be hard to know what you need to do in order to reach certain points in your business, which brings me nicely onto my next point…
Work Out What You Need To Do Each Month To Achieve Your Goals
It’s all well and good having goals to work towards, but you need to know how you’re going to achieve them. Writing down the small steps you need to take to achieve each goal, as well as how you’re going to measure your success will help you have a clear idea of when you’re going to be able to cross them off your list. Breaking it down into small goals and deadlines will also help you stay focused, as over people brush their goals off as a pipe dream.
Hire A VA
Hiring a VA may be one of the best things you do for your business as it will help free up time for you to focus on more important aspects of the business. If you find you’re doing lots of admin and it’s taking up a lot of your time due to inexperience or distractions, hiring a VA to take over this for you will mean you’re only focusing on the things that make you money. For tips on hiring your first ever VA, you can visit this site here.
Outsource The Tasks That You Find Yourself Repeating
If you can’t afford to employ a VA full-time, you may find that outsourcing tasks that you have to regularly repeat could be a better option. Whether this is scheduling your social media, running your Facebook groups or writing your monthly newsletter – outsourcing it could save you a lot of time in the long run.
Continue To Learn Each And Every Day
Taking the time to continue learning each and every day is one of the most effective ways of growing your business, especially in today’s’ digital age. On a daily basis, algorithms are changing, new rules are coming into play and marketing strategies are becoming old and irrelevant. A great way to continue learning whilst you run your business is to take courses that are run by successful entrepreneurs as they will be able to stop you making the same mistakes they did.
Whether it’s taking a course in social media management, the best custom software development companies or how to create engaging video content – you’ll be surprised how much these courses can help.
Remember To Have Fun And Love What You Do
At the end of the day, enjoying what you do is one of the most important things you can do as an entrepreneur.
Do you run your own business as an entrepreneur? What do you do to ensure everything is a success? Let us know in the comments below.