Trade Show Tips Expo-sed

Are you thinking of taking your company to an upcoming expo? There are so many great benefits of showcasing your brand and products at these types of trade shows, such as increased exposure and fantastic networking opportunities. Or course, all of these benefits and the success will only come if you put in plenty of effort into your business’s expo booth or stall. Trust me, that isn’t quite as easy as you might expect it to be. But that shouldn’t give you cause for concern – just read through these great trade show tips to find out how you can win big at your next expo!

Carefully Consider Your Stall Design

When you sign up for a spot at a trade show or expo, you will be allocated a pitch in the large hall, and that’s it. In some cases, you might be given a small table to set up on, but that won’t always be the case. It will be totally up to you to bring your own stand or stall. At least that gives you the chance to be as creative as possible! You can design and build your stand however you want it to be. If you aren’t the most creative of thinkers, don’t worry – you can always find a company that knows a thing or two about trade show booth design to help you out with creating it. It’s a good idea to find out the exact dimensions of the pitch before you begin designing it, though, so that you don’t turn up with something that doesn’t fit!


It’s All About Location

Sometimes, you will be given a spot in the trade hall and won’t be able to move it or swap it. But there are some expos that give the companies who sign up early the chance to choose their location. This is something you need to carefully think about as it could dictate how many people pass by your stand. The prime locations will be those by the entrance. This is especially the case if the trade show is very large as some people might not be willing to walk all the way around. In this case, you might find that you don’t get many visitors to your stand if you are at the back of the hall.

Be Approachable

You need to make sure that the employees who are manning your stand are completely approachable. They need to be smiling and welcoming so that no one is put off from checking your stand out. Ideally, send a couple of your customer service team, as they will already be well trained in how to speak with customers and clients. It’s also important that they are dressed appropriately for the occasion. They don’t have to wear suits as that could be too formal – instead, smart-casual is a better option for their dress.

Have Plenty Of Business Cards Available

The whole point of attending these trade shows and expos is so more business professionals and potential clients find out about you and your business. But you need to make sure that everyone who you chat to or checks out your stall will remember you once they get home or back to the office. So, the best way to do that is to hand out business cards to everyone you meet. Thanks to cool printing companies like Moo, you can now create some really funky business cards, that the receiver won’t be able to forget about. Make sure that you incorporate your company’s brand into the card somehow, and don’t forget those all-important contact details as well! If you have enough room left on the card, it’s worth adding your business’s social media handles too.

Offer Some Freebies

You might need to try and use any way you can to persuade some people to check out your stand. There’s one method that will ensure a queue of interested people come to meet you – hand out some free products! Of course, you don’t have to give away your main product for free as that could end up losing you a lot of cash. But it’s nice to have some goodie bags on hand that you can give to your guests. You might want to keep it really simple and just offer some free bottled water and snacks. People love getting freebies and will really appreciate whatever it is you can give them!

Live Tweet From The Trade Show

It’s good to have a couple of different social media campaigns going at once so that you can widen your reach on the likes of Facebook and Twitter. One cool campaign idea is to live tweet the whole conference or trade show. That way, you can give all of your customers an insider peek into what it is like to run a business. Not only that, though, but you might pique the interest and attention of some industry insiders who might want to follow your tweeting. This will inform them of all the ins and outs of the trade show, and it also introduces your company to them.

Run A Competition

Another great way to persuade people to visit you at your stand is to run a competition for the duration of the trade show. You can guarantee that everyone will be super interested in having a go to see if they can take home the prize! Your competition can be as big and as lavish as you like. For instance, some of the larger tech firms like to give away a car as the prize. But don’t worry if you can’t afford a prize that decadent. Most people will be happy to just win a goodie bag or some chocolates. It’ all about the taking part that matters. Not only that, though, but it gives you the chance to collect emails and contact details for your mailing list.

Hopefully, this blog post has inspired you to make the most of your next trade show stand. Don’t forget to have fun while you’re there!

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