The Power of Networking

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Lately, I have been receiving tons of very similar e-mails. Everyone wants to know how they can be more successful with their freelancing, how they can grow their website further, what they’re doing wrong, and so on.

Some even want to know how to break into the personal finance community because they haven’t been having much luck with connecting with other blogs and bloggers. Basically, they want to know how to connect with others better and more effectively.

Well, let me tell you what works: networking!

I love the blogging and freelancing community that I am involved in. Everyone is very friendly and I have made numerous friends. I am a very talkative person to begin with, so everything in this post comes relatively easy to me. However, I completely understand how some things don’t come as naturally to others.

Some might be afraid to come off as spammy, some are just nervous people. Some are afraid of rejection.

Networking is very important. Someone e-mailed me the other day and said that no one is e-mailing them back and they feel stuck whenever they try to network. They feel that they can’t further their freelancing and website further until they improve their networking skills.

Now, why is networking important?

With networking, you can find out about future prospects, projects, ideas and so on. Maybe someone who you have networked with will need your services down the road. They will then hopefully think about you and your services. Most people would rather use someone who they know or someone who they know of instead of a stranger, and this is where you come in.

Networking is also important because you can gain friends in your niche/industry. Who wants to work alone? For myself, I’d rather not think of everyone as competition. I’d rather think of someone as a friend and a colleague. Some may say that this is not always the best idea, but for me, I prefer it this way.

Maybe you will need help one day, and your new friend can help you solve your problem. Maybe you two can team up as well. You never know, you might even partner up with a contact and start a business.

Below are several networking tips. Not everything works for every industry, but it is a good start:

Be yourself.

Of course this depends on what kind of job that you have. If you are a lawyer, you will want to stay professional at almost all times. However, if you are a blogger, then you probably want to be as real as you can be. You want people to be able to relate to you. Not many people want to talk to a robot…

Follow up.

I talk to other bloggers and freelancers multiple times a day. If you are on Google Chat, then chances are that I have chatted with you and talked about anything and everything. I might send you a random text, an email, or respond to a tweet of yours. I love communicating with readers, other bloggers and other freelancers!

Engage in social media.

Engaging in social media can pertain to many different industries. Whether you are blogging or you have an online retail store, engaging directly with your customers/clients/etc. is very important.

You can have conversations on Twitter, post pictures of what you are doing on Facebook (such as the newest clothing trend that you are selling, something new in your life, etc.). The options are endless.

Attend events in your industry.

In October, I will be attending my very first FinCon. I don’t know why I decided not to go the past 2 years, but I am super excited about October.

Attending an event such as FinCon is great for myself and others in the industry because it allows you to finally meet all of those people who you talk to. You can also meet many new people and branch out. You can put a face to a name, hang out, talk in person and everything else at events like this.

Quality is important.

If you are networking and trying to become more successful, then numbers may seem important. However, what’s really important is quality. Good networking means that you are talking to people, following up with them, listening, helping them out, and so on. Good quality networking means that people can count on you and you can count on them.

Having a few really good quality contacts is much better than having 10 really bad contacts who you never talk to.

Do you engage in a lot of networking, either online or for your day job? Why?



The Power of Networking — 42 Comments

  1. Networking is definitely something I need to work on in my professional life. In my blogging life, it just seems so fun to connect, comment, and interact with others. But when it comes to networking for my job/career, I get incredibly nervous and self-conscious.

  2. My previous online businesses were so time consuming that I had no time for networking and I was really sad that I couldn’t do that and I am doing my best to change my approach now in the 2.0 version of myself 🙂 Meeting people with similar stories and most important similar goals and opinions is one of the blessings of blogging and it’s a situation that you can only gain something from.

  3. Networking is super important in any industry. Almost every job I’ve gotten was because I already knew someone working there, or knew someone who knew someone. Leslie and I do a lot of networking locally, but not as much online. Learning how to network properly is a skill I wish was covered more in high school and college, because of it’s importance. You have some awesome tips and a fantastic attitude about networking!

  4. I find that networking with other bloggers is a bit easier since you can comment on their posts and become familiar with each other that way. Emailing someone who you’ve communicated with previously isn’t as intimidating as reaching out to a contact you might not have spoken to in years. I am pretty bad at networking at my job, mostly because I am shy and feel like people don’t want to be bothered. I’m also not really interested in the industry for the long-term, although I do realize there is value in connecting with anyone – never know what may come of it!

  5. You are totally right here, Michelle. It’s amazing the power a little networking can have on your career. I’m not really that good at it, naturally, so I have to put forth some effort if I want to network. It’s definitely worth the time and energy.

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  7. That’s so true Michelle! Networking is so imporant in any job and maybe more so in blogging. I’m not sure what FinCon is but it sounds like a great opportunity, I’m going to look it up today!

  8. I really enjoy the networking side of blogging. The main positive for me about networking is connecting with other people in similar situations to me. It makes me feel as though I’m not alone in my journey. Sometimes I feel like fellow bloggers know more about me than my own friends and family!

  9. If people want to get better about networking, they have to get better about making friends with someone over selling someone something. I’m in real estate and I know it does no good to go to someone and say “hey, list your place with me!” If you’re a nice person, talkative with others in your sphere, they will come to you for business. But you have to put yourself out there, something I still learn about. Follow Gary Vaynerchuk and Pat Flynn if you really want to know more about what I’m talking about!

  10. So true- networking is a skill that takes a lot of time, effort and consciousness to develop for most people. But it’s one of those life long skills that we need. I used to be terrified of networking. I finally realized I needed to push myself to network and took the Classy Career Girl networking challenge (you can find it on I resolved to meet 4 people for informational interviews each month, and go to one networking event. Some months I even exceeded these numbers! Although not every time was perfect, I got a recommendation for a potential job and was recommended for my freelance editing services to others. Networking truly works!

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  12. Networking has always been a weakness of mine in “real life.” I hope to do better in the virtual world with my side hustle efforts especially since the dynamic is so much different.

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  14. It’s incredible how much easier networking is now with the internet, email and social media. I would have hated to only do the face to face networking. Eventually I would like to attend one of those networking social events and see how I fare in that. It would force me to network in person. 😛

  15. Because my work is pretty close to blogging networking follows pretty much the same strategy; it can be tiring basically doing double duty on both counts in a way.

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