What You Should Know About Chief Marketing Officers


The bigger your company gets, the more executive and chief level officers you will need to help you run it. A chief marketing officer is one of those positions that the sooner you fill it, the easier it will be to grow your company. Understanding what these officers do, why you need one and where you can find one can give you an edge in recruitment.

What Do They Do?

A CMO like Eyal Gutentag can design and implement your marketing campaigns as well as manage your marketing team. These experts in marketing help build your brand and reputation with customers, partners and suppliers to give you a more competitive edge.

Why Do You Need One?

The key to a successful business is getting your products and services to your customers. If they cannot find your company’s offerings, then they won’t buy them. A CMO does more than just show off your brand, however, he or she will use data analytics to help guide campaigns to catch the eye of potential customers in a variety of ways.

Where Can You Find One?

Business professionals such as those with training as chief marketing officers can advertise their services on networking sites or through headhunter sites. This can make it easier to see what kind of job they are doing currently, what you can offer them to move to your company and much more. These listings can also help you get a better understanding of what a CMO does.

When you are trying to grow your company, having a CMO can make a big difference. These experts can help you manage, design and implement your marketing strategies to help customers, partners and suppliers understand your brand. This is useful in growing your reputation as well as in growing your sales. You can find a CMO through networking either on or offline.

The New Ways of Living Today

Everybody needs home-buying advice at some point in their life, and it’s important that when the time next comes for you to make a move, especially if it’s your first move, that you know everything there is to know about the new ways in which people are generally living today. Some of these ways of living aren’t necessarily going to be discussed with you by estate agents which is why it is important that you do all the research you can yourself beforehand. Luckily, the Internet and all the online resources it has produced mean that advice on any kind of living, old or new, can be found with just a click of a few buttons. Below, you can find some of the new ways in which people are living in this day and age in developed countries.

Sharing a home with others but without family or romantic attachments

The popularity of young adults taking to living in communal homes with people that they aren’t related to or romantically attached to is on its biggest rise in the history of home owning. And this doesn’t just refer to university students house-sharing in an attempt to make the most out of the little funds that they; this refers even to people in their late 20s to mid-30s who are just interested in doing so for the camaraderie, the good times and the memories that are made. The fact that this type of communal arrangement is increasingly becoming one that is not just temporary and is a long-term life plan shows the significance that young people are putting on remaining in touch with their friends in the 21st century.

Also, there is in an increasing trend in the rise of people living together to raise a child, without committing to each other romantically. This trend has increased two-fold, evidenced by the online registry Family by Design that allows for two like-minded adults, who want nothing more than to raise a baby, to find each other, move in with each other, and raise the child. This kind of relationship completely goes against all the virtues that we have come to know as the ‘right’ way to do things, but is this a good thing? This kind of living and family arrangement, if stuck to, is going to mean that the lack of romantic attachment is not going to lead a break up of the couple down the line, ultimately meaning that the child is not going to have to suffer seeing their parents split up.

A group of friends living together

Not moving out from the family home at all and inviting all the generations of it to live there too

There has long been a stereotypical depiction of people that don’t move from the family home.

‘They can’t cut the apron strings.’

‘They can’t fend for themselves.’

‘They probably can’t even wash their own clothes.’

However, it seems that these ideas are changing in the brave new world of home and family dynamics. The multigenerational style of living, where different generations of a family all live together under one roof in ways that benefit them all. The younger generation, generally those that are 20 years of age and onwards, stay in the home to be able to contribute to the household bills through the amount of hours of work that they are able to do — the middle-aged generation, typically their parents, aunties or uncles, share their time between working and looking after the next generation in the household — and the older generation, the aforementioned ‘next’ ones in the list, are the grandparents of the young, and parents of the middle-aged, and spend their time enjoying their retirement and also helping out where they can, both financially and in terms of any new arrivals that may be on the way in the form of a new, fourth generation. Having all these generations under one roof offers up the family an opportunity to combine all of their financial income and spend it towards the bettering of their family stature, i.e. by making an expansion to the home, moving to a bigger one or by sending the younger generation off to college to get a good education in the healthcare or law sectors.

If you are a young adult, especially in the times of financial uncertainty we are in the midst of today, then staying at home doesn’t mean that you are a part of the ‘Go Nowhere Generation’, it simply means you are prudent enough to see the best deal when you see it. Besides, generally, parents and their grown-up children are seemingly closer than they ever have been, which is another contributing factor as to why this style of living is gaining increasing precedence.


A multigenerational family

Living in a Cohousing community, planned community or Ecovillage

Tight-knit and relatively small communities are probably the ‘it’ places to live right now. They are an inception and concept that grew in precedence and literally throughout the latter years of the 20th century, and are still being built to this day.

Cohousing communities are collaborative neighbourhoods where the sustainable living aspects found in a larger, small town areas are combined with a small and reclusive feel. Residents in the community work together to actively transform the area and share facilities, which induces a community feel, whilst still offering individual living areas. However, there are also community options where ‘community’ isn’t at the forefront, like it is with Cohousing options. Planned communities, for instance, are just neighbourhoods that were carefully planned from their inception in order to ensure that everybody who habitats within them has everything that they need; they aren’t necessarily places where communal living and neighbourly spirit is at the forefront. They are not ad hoc in their way of living — in English that simply means they aren’t designed for on particular purpose. There are a constructed in previously undeveloped areas, meaning that spaces on offer all over the world are being used and optimised to their full potential. There a number of homes for sale from the Phyllis Frankel Realty Group that are situated in planned communities, priced at an average of $498,000, which shows how much accommodation within them are sought after. A contributing factor in regards to this is simply because of the fact that everything about a planned community is meticulous: everything is, as the name suggests, planned. And in comparison to this, Ecovillages are places where all of those within them work together in unity to achieve a goal, rather than simply just to live: that goal being to be able to sustain a good standard of living whilst leaving no carbon footprint. They seek alternatives to substances that destroy the ecosystem, such as certain aspects of electricity, transport, waste-treatment and even water.

If living in an area where you can retain a whole host of relationships with a whole host of different people without having to go very far to do so, whilst still having your own space and own living environment, then community living may be for you. Like the stereotypical idea of retirement village, this option is one that brings together a whole community, along with everything they could possibly need, in a relatively small area.

Planned community

If the points in this article about the different ways in which humans are living in this day and age has interested you, then make sure to check out more about it in How We Live Now: Redefining Home and Family in the 21st Century. This book by Bella DePaulo highlights how the world of today is challenging concepts about living in the past. It is an examination into how people are finding a good standard of living in ways and even homes that wouldn’t have been considered an option 100 years ago as well as being an exploration into the experiments of living in the 21st century. And when it comes to your next big move, you have to think about what it is you really want. If you want to live with your friends and recreate those college days for years to come, who’s stopping you? If you want to raise a child, but don’t fancy a committed relationship, why not move in with someone else who wants this for this purpose and this purpose alone? If you want to stay in the family home and build a ‘multigenerational’ household, why let naysayers stop you? If you want to find yourself a ‘lifespace’ where you can live within a tight knit community, either with a neighbourly goal at the forefront, or not, then why not up sticks and find one? There are a whole host of options when it comes to living arrangements in the 21st century, and it’s your right as a person of this world to be able to choose which one is best for you. Always remember: every move that you make has to be carefully thought through beforehand so as to make sure that you’re not making a huge life mistake, so make sure that you always think it through!

5 Quick Tips for Prospective Homebuyers in Canada

First-time homebuyers in Canada have plenty of pitfalls to be careful of when navigating the minefield of real estate purchasing. Those first-timers looking for an efficient guide for homebuyers in Canada should keep these tips in mind when starting the journey. There’s nothing worse than unexpected expenses and other nasty surprises during the process that results in setbacks and buyer’s remorse.

Know What your Budget Can Afford

The primary cause of the 2008 financial crisis in the United States was subprime mortgages, which are primarily targeting first-time buyers who may not realize how much how they can afford. It’s easy to get stars in your eyes when you see that four-bedroom, three-bathroom dream home, but making purchases based on what you want and not what you can afford is a big no-no. Have a budget in mind before you decide on buying a house, so you know exactly how much you’re spending each month. Be sure to account for credit card payments, student loan repayments, and any other monthly expenses that you may have.

Always Get Pre-Approved for your Loan

What you think your budget can afford and what the bank is willing to loan to you are two vastly different sums. If you don’t get pre-approval for your mortgage before you start looking at houses, you’re wasting the time of everyone involved in the process. Mortgage loan approval is highly dependent on your income and credit score, so be sure there won’t be any changes to those two things while you’re seeking pre-approval for a loan. Mortgage loans have been known to fall through at the last minute if a person’s financial situation changes in any way.

You’re Not Going to Get Everything on your Checklist

First-time homebuyers go into house hunting with a massive checklist of must-haves for their new home, which often results in frustration for the real estate agent and their customer. Be realistic about your expectations and realize short of building your own home to your exact specifications, you’re probably not going to get everything you want on your list. It’s helpful to make a list of the absolute must-haves and then consider everything else you may want as a bonus. Be willing to compromise with your first home buying experience; otherwise you could end up renting for far longer than you anticipated.

Additional Expenses Will Pile Up

Homeownership seems appealing when you consider how much money is “thrown away” by renting, but it comes with more responsibilities and more costs that first-time buyers usually don’t consider. Property taxes, home insurance, house repairs, and other unexpected expenses can add up so consider saving some of your initial mortgage loans to cover these costs during the first few years in your new home.

Never Buy a Home You Haven’t Had Professionally Inspected

This point is pretty simple; if you haven’t had a home professionally inspected by an inspector you’ve hired, do not buy the home. It’s easy to fall in love with the layout and location of a house and ignore the faults it may have. Be able to keep your feelings in check and listen to an inspector. That beach home might be in your dream location, but if it has a cracked foundation, you’re in for a world of financial pain.