High Hopes – What You Need to Know About Setting & Hitting Targets


There’s nothing wrong with having concrete ambitions when you run a business. It’s vital to know where you want your business to go and where you think it should be in a few years’ time. The best way to make sure that you reach your long-term goals is to set office targets. These, first of all, help you to articulate your ambitions for the business’s future. And they also give everyone something to focus on as they work hard and push the business forward.

Setting and hitting targets is not as easy as it might sound, however. Of course, you can set any old targets, but they might not be useful in helping you drive the business in the right direction. In order for that to happen, you need to think carefully about what kinds of targets you choose and how you set them. Then comes the challenge of hitting them month after month. To learn everything you need to know, keep reading.

Make Them Realistic

Unrealistic targets are often worse than having no targets at all. When you set targets that are quite simply out of reach for your employees, you will damage their morale. When they inevitably fail to hit the impossible targets that you’ve set for them, they will become dejected. That will then make the situation even worse for your business because the workforce will be off the pace. That’s why you can’t overestimate how important realistic goal-setting is for your business. You can make sure that targets are realistic by discussing them with your employees.

Set Targets That Are Relevant to the Business’s Weaknesses

Setting random targets is not going to do anything for your business. Instead, your targets should be specific and address real problems that are present in your business. So, if there is a lack of productivity in your office, this could be central to the targets you set. And the same applies to whatever targets you choose to set. So, the first thing to do is identify your business’s weaknesses. You should get to know your business and its processes better. Info from Simplilearn on enterprise architecture training might help you with this. When you know what your business’s weaknesses are, set targets that address them.

Communicate Targets in a Way That Isn’t Intimidating

The time will eventually come to set your targets for employees. This is the point at which you have to communicate them, and that’s where many business owners or managers slip up. If you make target setting seem intimidating or pressurised in some way, it will not be helpful. You never get the best out of people by making them feel like they are under pressure to do something. Instead, you should use your brain and think creatively. Make it come across as a positive and casual thing. Reassuring them and addressing any concerns will be important too.

Make it Measurable

One of the key attributes of your targets should be their measurability. You should be able to look at things objectively and see where the business is succeeding and failing. If you think about it, having non-measurable targets just causes problems. The main problem being that the targets can become very vague and ill-defined. That’s not what you want when you’re trying to push the business forward. So, set the kinds of targets that can be tracked. Data can then be extracted at different stages of the process to see how things are coming along.

Set Time Limits

Targets can go on forever if you’re not able to put a concrete timescale on them. By putting time limits in place, the aim should not be to rush things or pressure people. It should be about making it clear from the beginning how long the team has to progress the business. Of course, these targets should be fair and accommodate the requirements of the particular task. If you don’t provide people with the time they need, the job will only be rushed and not completed to the right standard. But at the same time, you can’t allow targets to have no definitive end point because then they become meaningless.

Provide Individual Recognition

Your team of employees is simply a bunch of individuals who are working together. So, although offering praise and recognition to the team as a whole can be important, individual recognition is helpful too. When people feel that their own performances are being recognised and appreciated, they will get a morale boost. So, whenever someone does something that’s worthy of praise, make sure that they get it. You don’t want to fall into the trap of taking people’s efforts for granted because that only leads to discontent.

Keep Reviewing Targets

Targets don’t have to be set in stone. In the world of business, nothing is obvious or predictable. Things are constantly shifting and changing. And you can only hope to achieve success by making sure that your targets remain relevant to the particular situation of your business. So, at the end of each week or month, you should take some time to review the targets that you’ve set for the business. When you do this, you can make tweaks and changes if that’s necessary. This isn’t about compensating for failings. Instead, it’s about ensuring that the targets have the intended effect.


Make Sure There’s Something at the End of the Rainbow

What happens when you meet all your targets? This is a question that you have to find an answer to if you want to succeed. It’s common for targets just to fizzle out without them even getting met. All the things mentioned above should help you meet them. And then when you do, you will have to have a response lined up. First of all, you should reward everyone who was responsible for hitting those targets. And you should also start to think about what targets should be set next. You should go back to the first point and go through the process again. But this time, the targets will be even more ambitious.

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