More and more customers are now buying online. For this reason, you have to make sure that you are available and that you also provide the finest products so that you can stand out from the crowd. Of course, if you are already doing this then there are other methods that you can use to try and give yourself an edge.
Automate your Marketing
Sure, you might have a great catalogue of products, but as an Ecommerce start-up, you can’t expect your customers to turn up and buy from you. It’s so important that you are able to combine your strong products with great marketing efforts. The best way for you to do this would be for you to automate as much of your process as you can. You need to send out customised offers and you also need to send out newsletters as well. Push notifications are also worth investing in, and they can even be used to target customers based on their previous behaviour. This is a fantastic way for you to stand out from the crowd, and as if that wasn’t enough, it can also help to remind your customers who you are. It keeps you fresh in their minds, and this can go a long way when you have so many people to compete with on the internet.
Tracking how long a customer spends on your site is no longer enough. You now need to determine the journey that they are taking as well. Trackers can help you to determine the traffic sources and they can also help you to gather data on every single click that is made as well. This data can then be used to work out what your customers are doing, which products are more popular and even how your site is performing. Analytical tools can be used to sync your data pages together as well, not to mention that they can also be used to know how quickly your orders are being fulfilled. Little things like this can help you to find out where your business is falling short, not to mention that it could also show you what you need to do in order to enhance your customer experience.
Customers love it when they receive a personalised experience. You can do this by giving your customers the chance to put your site into their own language. This is very simple to do, but it could also increase your international sales by a significant amount. You might also want to have a currency setting as well. If you want to step things up to that next level then you can even base your site on the geological location of the person who is visiting. Sure, this sounds complicated, but it isn’t at all and you would be surprised at how easy it is for you to really show your customers what you can do. As mentioned above, it is so important that you are able to use your customer data to try and enhance their experience and personalisation can be integrated here as well. You can show them products based on what they have recently viewed and this could increase your sales by up to 35%. This combination gives you the chance to send out targeted messages and even actions based on what your customers are doing, and this is a fantastic way for you to show them that you are investing in your service to benefit them.
Chatbots are most certainly a very exciting development. Facebook are constantly investing in their own messaging app and this will help them to form even more partnerships as a result. It is certainly something that you should invest in, and the sooner you do this, the better. The main reason for this is because not many companies are doing it right now, so you could be seen as being revolutionary if you are able to integrate this into your own Ecommerce service. This is especially the case if you are able to do this with a unique edge, so don’t be afraid to hit the drawing board and jot some ideas down.
The digital age has unfortunately taken away the human element of doing business. For this reason, it is very important that you have a system that gives you the chance to connect your merchants with your customers. You can have chat widgets that will connect your customer to an expert or you can even have an email or messaging system installed right onto your site. If you like the idea of having a live chat over the option of having a chatbot then try and make sure that you have a picture of the customer representative who they are going to be talking with. When you do this, you can add a human element to the support and it will make your customer feel as though they are really talking to someone from your team. If you want to step things up to that next level, look into custom t shirt design so that you can appear as a team. The problem with things like this is that it can take a while, and it can also be hard to keep your team online constantly. If you want to get around this then you can make it so your live chat option only comes up when a customer abandons their cart, or even when they try and cancel an outstanding order. When you do things like this, you can then integrate it across the board slowly and you can also give your customers a fantastic experience regardless.
A ton of online merchants are really concerned about fraud, and quite rightly so. Targets often try and hit eCommerce stores so that they can launder money by using stolen credit cards. Unfortunately, you are going to be the one dealing with the loss here and if you are just starting up then this can be devastating to your business. Site security will go a long way for you and even the customers who you work with, so it is vital that you take this into account.